Audience Network
By the AdFlint research team · Last reviewed July 2026
Shows ads on third-party mobile apps, games, and websites outside Facebook and Instagram, using Meta's targeting and measurement.
Meta extends delivery into partner app and web inventory, largely rewarded video, interstitials, and banners inside mobile games. CPMs are the cheapest in the system, which is exactly why it absorbs budget under automatic placements. Advertisers routinely find the traffic converts poorly, with accidental taps inflating clicks. Check results by placement before excluding it, since it can still deliver cheap reach and installs.
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