Manage Google Ads and Meta Ads in one dashboard

AdFlint runs Google Search campaigns and Meta (Facebook and Instagram) campaigns from one account, with one budget and one report, so you can see which platform brings customers and move budget there. Plans start at $40 a month and your card pays Google and Meta directly.

Start the 7-day trial See pricing

Google is Search campaigns only. Platform facts below were checked on Google and Meta help pages on October 28, 2026.

Google Search vs Meta: who it finds and when

The two platforms do different jobs, follow different budget rules and count conversions differently. Know that before you decide to run both.

	Google Search	Meta (Facebook and Instagram)
Who sees the ad	Google says your ad can show near search results when someone searches with terms related to one of your keywords. The person has typed a search related to your keyword.	You choose a result to optimize for and Meta's delivery system works out how to deliver the ad set. In our view the person was usually not looking for you.
Smallest budget	The Google pages we opened state no dollar minimum. AdFlint requires at least $5 for Google in each campaign.	Meta says its minimum depends on vertical, budget type, buying type, bid strategy, optimization, currency and schedule. With a cost per result goal it advises a daily budget of at least 5 times that goal.
Daily overspend rule	Google can spend up to two times your average daily budget on a day for most campaigns, and never more than 30.4 times the daily budget in a month.	Meta may spend up to 75% over your daily budget on some days and less on others, and no more than 7 times the daily budget in a week. Meta says it is introducing this gradually, so your account may differ.
Data before it settles	The Google pages we opened publish no equivalent threshold for a Search campaign on manual or click-based bidding.	Ad sets usually leave the learning phase after about 50 results in the week after the last significant edit.
Counts a conversion	By default Google counts a click-through conversion within 30 days for Search, and uses the data-driven model for most conversion actions.	With standard attribution you pick the window per ad set: 1 or 7 days after a click, 1 day after a view, or 1 day after another engagement.
Best for, main risk (our view)	Best for: demand that already exists. Risk: clicks on searches that look right and are not.	Best for: showing a new offer to people who did not know to look. Risk: too little budget to ever leave learning.

Sources are listed at the bottom of the page. The last row is our view, not a platform statement. Meta describes the 50-result figure as what usually happens, not a guarantee.

How to split one budget across both

Most small budgets should not be split. These bands are our rule of thumb, built on the Meta figure above. They are not a platform rule.

Under about $1,500 a month

Google only

At $1,500 a month, a $30 result gives Meta about 12 results a week, far under the 50 in the sum below. Splitting leaves two platforms underfunded.

About $1,500 to $5,000 a month

Google first, Meta only if the numbers pass

Run the learning-floor sum below. At $5,000 a month ($1,154 a week) one ad set clears 50 results a week only if a result costs about $23 or less.

About $5,000 a month and up

Both, started one after the other

Start the second platform once the first has a cost per customer you trust. At $30 a result Meta's floor is about $6,500 a month, so check it first.

Two sums you can redo

1. What Meta needs. Meta says ad sets exit learning as soon as they can deliver stably, which usually happens after about 50 results in the week after the ad set's last significant edit. It is a usual figure, not a guarantee. To see what it asks of your budget, multiply your cost per result by 50. We use $30 per result as an example, not a benchmark: $30 × 50 = $1,500 a week, or $1,500 × 52 ÷ 12 = $6,500 a month, for one ad set. At $10 per result the same sum gives about $2,167 a month. At a $3,000 monthly budget ($692 a week) a $30 result buys about 23 results a week, short of 50, so start with Google.

2. What a customer may cost you. Break-even cost per customer = what a customer pays you × your gross margin. A $200 job at a 50% gross margin leaves $100 to spend per customer before you lose money. Use margin, never revenue. If the customer is worth more over time, use that figure and say so.

Use the budget split calculator to run the first sum on your own numbers, and read Google or Meta first, by budget for the full table.

What one dashboard shows, and what it cannot

AdFlint shows spend, clicks, impressions, CTR, CPC, conversions and CPA for each platform side by side, in one analytics view. One budget is allocated across the platforms you turn on, and you see the split before launch. Moving budget toward the platform that is winning is the point of having both in one place.

What it cannot do is make the two platforms count the same way. Google credits a conversion within 30 days of an ad interaction by default, using the data-driven model for most conversion actions. Meta lets you choose 1 or 7 days after a click and 1 day after a view, and says results cannot be compared across ad sets that use different attribution models. A customer who touched both can show up in both reports.

Worked example (illustrative numbers)

You spend $600: $400 on Google and $200 on Meta. Google reports 12 conversions and Meta reports 10. Add them up and you get 22, so $600 ÷ 22 = $27.27 each. Your own sales sheet shows 15 customers. The real figure is $600 ÷ 15 = $40 per customer. Against a $100 break-even that still works, but the dashboard figure was about 32% too low. Decide on your count, and use the platform reports to see which side is moving.

The AdFlint tracking tag, added before your first launch, ties leads, purchases or signups to a campaign and platform. That helps, but it does not remove the difference in windows. Setup steps are on how it works.

Check it on your own account

Do not take the attribution point from us. Each check takes a minute.

Google Ads. Open your account, click the Goals icon, open the Conversions menu and choose Summary. Select a conversion action, then Edit settings. Google's help pages put the click-through conversion window and the attribution model there.
Meta. In Ads Manager, select an ad set. The Delivery column shows Learning or Learning limited. Click Columns and add Last significant edit and Results to see how many results came since your last edit. Meta sets the attribution setting per ad set. We could not confirm the exact screen label today, so look for “attribution” in the ad set's edit view.
Your own count. Take last month's customers from your sales sheet. Divide total spend on both platforms by that number. That is your real cost per customer.

What you need to connect

Your own Google Ads account and your own Meta account, linked with one-click OAuth. Campaigns run inside them, your card pays each platform directly, and you keep the accounts and their history. See who owns your ad account for the detail. Meta ads are normally tied to a Facebook Page, so have one ready, or read the post on the one narrow exception. You can connect one platform or both. Meta only? The AI Facebook ads manager page covers the Meta half on its own.

Google runs as Search campaigns only. AdFlint does not build Performance Max, Shopping or Display campaigns. If your business depends on a product feed, the native Google Ads and Meta tools do more than we do, and that is a good reason to use them.

What it costs

Self-serve plans are a flat monthly fee, with a 7-day free trial on monthly plans. The fee depends on how much ad spend you plan to run. On self-serve plans AdFlint takes no cut of ad spend. Your card pays Google and Meta directly.

Launch

$40 a month

up to $1,000 a month in ad spend

Growth

$89 a month

up to $2,500 a month in ad spend

Scale

$109 a month

up to $5,000 a month in ad spend

The smallest campaign is $10 in total, with at least $5 allocated to each platform. The done-for-you Managed tier is a monthly fee plus a share of managed spend, priced per account. Full list on pricing.

Where we are not the better pick. If you spend under about $1,500 a month, our own advice above is to run Google only, and then you do not need a two-platform dashboard. The native Google Ads and Meta Ads Manager screens cost nothing to use and offer more campaign types and settings than we do, which an experienced buyer will want. We compare the two routes on AdFlint vs doing it yourself and AdFlint vs agencies, or see all comparisons. How the AI drafts and optimizes is covered once, on AI ad management.

Google vs Meta budget split calculator

Enter your budget and cost per customer. It tells you when the honest answer is one platform.

Google or Meta first? Pick by budget

The full table behind the three bands on this page.

Do you need a Facebook Page?

What Meta requires, and the one narrow case where you can skip it.

Who owns your ad account

What you keep, and what you lose when a tool or agency relationship ends.

What Google Ads cost a small business

What Meta ads cost a small business

Two weeks in, no conversions

Radius targeting on Google and Meta

Do you need an LLC to run ads?

Google Ads (Search)Google Ads for small business Facebook ads for small business Meta ads Small businesses Ecommerce Dentists Law firms Home services Med spas B2B SaaS Restaurants

FAQ

Can one tool run both Google and Meta ads?

Do I need a Facebook Page to run Meta ads through AdFlint?

Meta ads are normally tied to a Facebook Page. Meta documents one narrow Instagram-only exception for a first boosted post, and we explain it and its limits in a separate post (linked on this page). AdFlint does not rely on that exception.

How should I split one budget between Google and Meta?

By arithmetic, not by habit. Below about $1,500 a month, start on Google only. Between about $1,500 and $5,000, run the Meta learning-floor sum on this page and add Meta only if it fits. Above about $5,000, run both but start them one after the other. These bands are our rule of thumb, not a platform rule.

Why do Google and Meta report more conversions than I actually got?

Each platform counts a sale it touched. A customer who clicked a Google ad on Monday and saw a Meta ad on Tuesday can appear in both reports. Their attribution windows also differ. Compare the sum of the two reports with your own count of customers, and judge the platforms on your count.

Do I keep ownership of my ad accounts?

Yes. You connect your own Google Ads and Meta accounts, campaigns run inside them, and your card pays each platform directly. If you stop using AdFlint the accounts and their history stay yours.

Does AdFlint add a markup to my ad spend?

Not on self-serve plans. You pay the flat monthly plan fee and your card pays Google and Meta directly. The done-for-you Managed tier is different: it charges a monthly fee plus a share of managed spend, priced per account.

What is the smallest budget I can launch with?

A campaign needs at least $10 in total, with at least $5 allocated to each platform you turn on. Those are AdFlint's own limits. Google and Meta have their own delivery rules on top, covered in the table above.

Sources and what we could not confirm

Pages opened on October 28, 2026. Platform help pages change, so check the date.

Not confirmed: a Google minimum budget (none found on the pages we opened), a Google data threshold for Search bidding, Meta's current Page requirement wording, and the exact label of Meta's attribution setting screen. The two worked examples use illustrative numbers, not AdFlint customer results.

Start the 7-day trial

7-day free trial on monthly plans. Review everything before launch.