Instagram Feed
By the AdFlint research team · Last reviewed July 2026
Ads placed between posts from followed accounts in the main Instagram scrolling surface, typically bought at a higher CPM than Facebook.
It is bought in Meta Ads Manager alongside Facebook inventory, and it rewards polished or natively styled creative more than direct-response layouts. Choose it when the audience skews younger or the product is inherently visual. The frequent mistake is running Facebook-style creative with heavy text overlays and long copy: Instagram truncates captions early, and anything that reads as a template gets scrolled past.
Instagram Feed compared with
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