Placements & Networks
Facebook Feed
By the AdFlint research team · Last reviewed July 2026
Ads placed between organic posts in the main scrolling surface of the Facebook app and website, Meta's highest-volume inventory.
This placement usually wins the largest budget share when Advantage+ placements distribute spend, and it supports the fullest creative set - image, video, carousel, collection - plus headline, primary text, and description. Use it as the baseline you compare other placements against. The mistake is designing one square asset for everything, when the feed rewards vertical crops and text legible at phone size.
Facebook Feed compared with
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