Carousel Ads

Shows a swipeable row of two to ten cards, each carrying its own image or video, headline, and destination link.

Each card holds a separate creative and URL, so one ad can present several products, several benefits, or one story told in sequence. Meta can reorder cards by performance unless you lock the order. Advertisers reach for it when a single frame cannot hold the message. The frequent mistake is treating cards two through ten as filler, since most impressions never scroll past the first card.