Advantage+ Placements
By the AdFlint research team · Last reviewed July 2026
Meta's default setting that lets the delivery system spend across every eligible surface, moving budget wherever the chosen result comes cheapest.
Instead of assigning budget per placement, you allow all inventory and let the auction allocate in real time, which widens the pool and generally lowers cost per result. Supply varied aspect ratios so every surface gets a usable asset. The common error is excluding placements early on last-click data, which shrinks the auction pool and raises costs without actually improving lead or sale quality.
Advantage+ Placements compared with
The settings this gets confused with, and how to tell them apart.
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