Reels Placements
By the AdFlint research team · Last reviewed July 2026
Vertical video ads inserted between short entertainment clips in the Reels feeds on Instagram and Facebook, playing with sound by default.
Ads here serve inside an endlessly scrolling short-video feed, so they compete directly with organic entertainment and get skipped with a flick. Sound-on, creator-style video built for the first second performs best. Advertisers often exclude Reels after seeing high impressions and low click-through, but the placement is usually cheap enough that its assisted contribution outweighs what last-click reporting shows.
Reels Placements compared with
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