Creative Formats & Assets
Collection Ads
By the AdFlint research team · Last reviewed July 2026
Pairs a lead image or video with a grid of product thumbnails that opens into a fast-loading storefront inside the app.
A tap opens an Instant Experience rather than the browser, so shoppers browse products without waiting on your site, then click through to a specific item. It suits catalog retailers that also have strong lifestyle creative. The mistake is running it without a properly mapped product catalog, which leaves the grid showing irrelevant items and breaks the link between the hero creative and what is actually sold.
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