Creative Formats & Assets
Instant Experience
By the AdFlint research team · Last reviewed July 2026
A full-screen, fast-loading page that opens inside Facebook or Instagram after a tap, built from images, video, text, and buttons.
It renders natively in the app instead of loading your website, which removes the mobile page-speed penalty. Advertisers use it as a mid-step for considered purchases, or as the storefront sitting behind a Collection ad. Because it lives inside the app, your own analytics never see it, so measure it through Meta and make sure the closing button sends people to a properly tracked destination.
Instant Experience compared with
The settings this gets confused with, and how to tell them apart.
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