Skai (Kenshoo) Pricing: What It Costs

Skai prices by a ceiling on yearly ad spend, so the share you pay depends on where you sit under that ceiling. The table uses the Standard tier, $114,000 a year, at three yearly spend levels that all fall inside its $4 million cap. The spend levels are examples. Pick your own and redo the division.

A platform fee is worth paying if it earns more gross profit than it costs. Use gross margin, not revenue. The numbers below are made up for the example.

1. Say a brand spends $1,000,000 a year on ads, ads return $4 in sales per $1 spent ($4,000,000 in ad-driven sales), and gross margin is 40%.
2. The Standard fee is $114,000. Each extra $1 of sales leaves $0.40 of gross profit, so the platform must add $114,000 ÷ 0.40 = $285,000 in sales to break even.
3. That is $285,000 ÷ $4,000,000 = 7.1% more ad-driven sales, every year, before you count the staff time to run it.
4. Skai's own pricing-page calculator uses an example of a 4% lower cost per click and a 2% higher conversion rate, and says "Your Mileage May Vary". Reading the 2% as a relative lift, together they give about 6% more conversions from the same spend (1 ÷ 0.96 × 1.02 = 1.0625). That is 6.25% × $4,000,000 = $250,000 more sales, and $250,000 × 0.40 = $100,000 of gross profit, which is under the $114,000 fee. On these made-up numbers a $1 million program does not break even on the calculator's example. At $4 million a year the same test needs only $114,000 ÷ 0.40 ÷ $16,000,000 = 1.8% more sales.

AdFlint, which publishes this page, builds and runs Google Search and Meta campaigns for small teams. Skai is the better tool in these cases, and AdFlint does not try to match any of them.

• Retail media. Skai's site lists data from more than 200 retail media networks through Agent Connect. AdFlint does not run retail media.
• Reach. Skai's Standard tier lists 120+ publishers, and its site describes Celeste AI as working across 300+ channels. AdFlint runs Google Search and Meta only.
• Measurement. Enterprise Premier lists incrementality testing, and Enterprise lists expanded customer journey intelligence. AdFlint has no incrementality testing.
• People. Skai includes dedicated client success support on every tier and white glove onboarding at the top. AdFlint is self-serve.
• Scale. Skai's tiers run to $35 million a year in ad spend and then a custom quote. AdFlint's published self-serve plans go up to $30,000 a month in ad spend.

Skai fits an in-house media team or an agency spending $1 million or more a year across several channels, especially with retail media. The fee shrinks to under 3% of ad spend near each cap, and a team of specialists can use the depth.

AdFlint fits a business spending a few hundred to a few thousand dollars a month on Google Search and Meta, with nobody whose full-time job is paid media. Self-serve plans start at $40 a month for up to $1,000 a month in ad spend, with a 7-day free trial on monthly plans (plans and limits). Managed is a monthly fee plus a share of managed spend, priced per account.

In between, $10,000 to $80,000 a month in spend, neither tool is the obvious pick. A PPC tool with a published price, such as Optmyzr, may fit better. See also our roundup of PPC software for small businesses.

These points were open on October 28, 2026. Ask Skai for them in writing.

• What the fee excludes: setup or onboarding fees, media or data costs, and add-on products. The pricing page lists none.
• What happens when yearly ad spend passes the tier's cap, and whether the cap counts all ad spend or only spend managed in Skai.
• The contract term. The page says "predictable annual pricing" and a chance to review the commitment after three months, but gives no cancellation or refund terms.
• What the reseller partners charge for smaller programs. The page names no partner and no price.
• Price paid after discounts. Vendr's Kenshoo page showed no price figure to us, so we use none. TrustRadius blocked our fetch, so we did not use its listing.
• Why the price moved from $95,000 to $114,000 for Standard, or when. The May 19, 2025 copy shows only the lower prices. The December 14, 2025 copy shows both sets behind an AI pricing switch. Today's page shows only the higher set, so we could not confirm whether a non-AI price is still sold.