Triple Whale pricing, and whether a small store needs it

Triple Whale's pricing FAQ still says "use the slider above" to see your price. The slider is switched off in the page's code, so no prices show. An archived copy from August 24, 2026 still showed Foundation at $219 a month and Automate at $749.

Other sites have filled the gap with numbers that don't agree. PricingSaaS says pricing "starts at $549/mo on Foundation", but $549 is the $1M to $2.5M band, which today's page code sets as the slider's default position. CostBench lists every paid plan as "Contact Sales", even though the Shopify listing publishes $219 and $749. Before you compare two figures, check that they are the same plan, the same sales band and the same billing.

Triple Whale's pricing FAQ says Foundation, Automate and Enterprise are 12-month subscriptions. Paying monthly spreads the cost over the year. It does not shorten the term. Paying yearly up front costs 10 months' worth and locks your sales band for the full year. Its Terms of Service say the default is month-to-month unless a separate written agreement says otherwise, and that fees stay due until you give 30 days' notice. So the order form you sign decides. Ask for the term in writing.

Worked example. Say a store sells $200,000 a year, which puts it in the lowest band. It spends $3,000 a month on Meta and Google ads, those ads bring in $9,000 of sales a month, and its gross margin is 50%. The store and its numbers are made up for this example.

1. Foundation billed monthly for the full term: $219 × 12 = $2,628. Prepaid for the year: $2,190, which is $182.50 a month. Prepaying saves $2,628 minus $2,190 = $438.
2. Automate billed monthly: $749 × 12 = $8,988. Prepaid: $7,490. Prepaying saves $8,988 minus $7,490 = $1,498.
3. Share of ad spend on monthly billing: $219 ÷ $3,000 = 7.3% for Foundation. $749 ÷ $3,000 = 25.0% for Automate.
4. Break-even on gross margin: each extra $1 of sales leaves $0.50 of gross profit. Foundation needs $219 ÷ 0.50 = $438 more sales a month, from the same ad spend, to pay for itself. That is $438 ÷ $9,000 = 4.9% more ad-driven sales, every month of the term.
5. Automate needs $749 ÷ 0.50 = $1,498 more sales a month, or $1,498 ÷ $9,000 = 16.6% more.
6. If the store grows, the price follows. Triple Whale moves you to your new band's price and says it will tell you well in advance. The code's $1M to $2.5M band is $549 for Foundation and $1,349 for Automate: $549 × 12 = $6,588 and $1,349 × 12 = $16,188 over a year of monthly billing. Prepaying locks your band for the full year.

A paid plan earns its fee only if it fixes a problem you have. The problem Foundation is sold to fix is multi-touch attribution: splitting the credit for a sale across the ads and channels that led to it. Here is our rule of thumb. It is our own test, not an industry standard.

1. Count your paid channels. If you advertise on one platform only, there is little credit to split. Use that platform's reports and your store's order report.
2. Compare claims with orders. Add last month's purchases reported in Meta Ads Manager and in Google Ads, then compare the total with your store's real orders for the month. If the total is close, a paid tool has little to fix. If it is well above, the platforms are probably counting some of the same orders, and that is the job attribution tools are built for.
3. Check the cost share. Divide the monthly price for your sales band by your monthly ad spend. If it is over 5%, wait. At the entry band, Foundation reaches that line at $219 ÷ 0.05 = $4,380 a month in ad spend. In the 20% table above, Foundation first drops under 5% at about $329 ÷ 0.05 = $6,580 a month, and Automate at about $1,349 ÷ 0.05 = $26,980.
4. Pick the plan by the job. Foundation is the attribution plan. Automate's main additions are Moby Automations and Specialists, which act and do recurring work. MMM and incrementality testing sit in Compass, which is included on Enterprise. Pay for Automate only if you would hand Moby recurring work.

They price on different things. Northbeam prices by your yearly ad spend, not your sales. Its Starter plan shows $1,500 for brands spending under $1.5M a year on ads, with month-to-month, usage-based pricing for Shopify brands, and the final price depends on your pageviews. Professional shows $3,500 a month for up to $500K a month in ad spend, on an annual term, and Northbeam says plans start at these rates. Triple Whale prices by yearly sales, has a free plan and starts paid plans lower, but on 12-month subscriptions. If Northbeam's $1,500 is monthly, as its FAQ on monthly prices suggests, Starter is $1,500 ÷ $219 = 6.8 times Foundation's entry price. Triple Whale's own comparison says both offer multi-touch attribution, MMM and incrementality testing. On Triple Whale the last two sit in Compass, which is included on Enterprise and otherwise listed as an add-on you buy through sales. That post quotes Northbeam at $1,500 a month in its text and "~$999 - Custom/mo" in its table, so we print Northbeam's own figure. Northbeam also warns that its numbers may not line up with Meta Ads Manager.

Start with the job you need done. If it is attribution, these do the same main job as Triple Whale. Prices come only from each vendor's own page, checked October 28, 2026.

These points were open on October 28, 2026. Check them in your quote or order form.

• Current prices on Triple Whale's own pricing page. It displays none, and the band prices above come from its code and a third-party snapshot.
• Whether buying direct costs the same as the Shopify listing. The listing says recurring charges bill every 30 days and may be billed separately from your Shopify invoice. It does not mention the 12-month term.
• The Enterprise price and add-on prices, including Compass bought as an add-on. Sources conflict on add-ons, and we found no Enterprise price anywhere.
• Auto-renewal, early-exit fees and refunds. No Triple Whale page we read states them. CostBench, a third-party site, reports auto-renewal, a 12-month minimum and 30 days' notice to cancel, which Triple Whale's own pages do not confirm.
• Free plan limits beyond 10 users, 12 months of data and first- and last-click attribution. We found no published sales cap or time limit.
• Which plans include Ad Platform Controls, the comparison-table row for managing ad statuses, bids and budgets inside Triple Whale.
• When you get a dedicated customer success manager. The pricing page says brands with $10M+ in sales. Triple Whale's Northbeam post says access starts from $1K in monthly recurring revenue.
• Whether Northbeam's $1,500 Starter figure is monthly. Its pricing card shows $1,500 without "/month", while Professional says per month.