Display Network
Also called GDN
By the AdFlint research team · Last reviewed July 2026
Banner, image, and native ads served across partner websites, apps, and Google properties to people browsing content rather than actively searching.
Placement is chosen by audience, topic, keyword, or specific site, and inventory is bought on impressions rather than intent, so click-through and conversion rates run well below Search. Use it for retargeting, cheap reach, and audience building. The usual mistake is judging it on last-click conversions while leaving automatic placements and mobile app inventory unexcluded, which quietly drains budget.
Display Network compared with
The settings this gets confused with, and how to tell them apart.
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