Attribution & Conversion Counting
View-Through Conversions
By the AdFlint research team · Last reviewed July 2026
Counts people who were served your ad, never clicked it, and converted later within the view attribution window.
Both Google and Meta report these separately from click conversions, and both apply a shorter default window to views than to clicks. They matter most for display, video, and upper-funnel social, where the ad is seen far more often than it is clicked. The persistent error is adding view-through conversions straight into blended ROAS; without a holdout or lift test you have no evidence the impression caused anything.
View-Through Conversions compared with
The settings this gets confused with, and how to tell them apart.
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