Remarketing
By the AdFlint research team · Last reviewed July 2026
Google's term for advertising to people who previously visited your site, used your app, or engaged with your content, and sometimes stretched to cover lifecycle email.
Inside Google Ads it names the whole family of visitor-based tactics: remarketing lists, RLSA on Search, dynamic remarketing against Shopping inventory. Functionally it is the same posture as retargeting on Meta; the split is vocabulary, not mechanism, though marketers outside advertising often use remarketing for lifecycle email too. Assuming the two words denote different techniques produces confused briefs and duplicated audiences.
Remarketing compared with
The settings this gets confused with, and how to tell them apart.
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