Metrics & KPIs
CPV
By the AdFlint research team · Last reviewed July 2026
Ad spend divided by video views, where the platform's definition of a countable view, a duration or interaction threshold, determines the denominator.
Its entire meaning sits in that threshold. Google counts a view on skippable in-stream at thirty seconds, or the full ad if shorter, or an interaction; feed placements elsewhere count far briefer watches. The same creative therefore reports very different numbers by surface. The frequent misreading is comparing across platforms or formats without checking what each one calls a view.
CPV compared with
The settings this gets confused with, and how to tell them apart.
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