Placements & Networks
YouTube Placements
By the AdFlint research team · Last reviewed July 2026
Video and in-feed ad inventory on YouTube, covering the watch page, home feed, search results, and Shorts across TV, mobile, and desktop.
You buy YouTube through Video, Demand Gen, Performance Max, or App campaigns, and the surface an ad lands on determines which formats are allowed and how a view gets counted. Reach for it when you need scale beyond Search or need motion to explain the product. Most advertisers forget how much YouTube is watched on connected TV, where there is no clickable response.
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