Placements & Networks
Stories Placements
By the AdFlint research team · Last reviewed July 2026
Full-screen vertical ads shown between user Stories on Facebook, Instagram, and Messenger, disappearing after a few seconds unless tapped.
The unit is 9:16 and time-limited, so the hook has to land in the opening moment and a tap is the only meaningful response. It works well for retargeting and short, punchy offers. The usual failure is uploading a repurposed square feed asset: safe zones at the top and bottom get covered by the profile bar and call-to-action, hiding your message.
Stories Placements compared with
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