Attribution & Conversion Counting
1-Day View Attribution
By the AdFlint research team · Last reviewed July 2026
Counts a conversion when someone saw the ad without clicking it and converted within 24 hours of that impression.
A view means the ad was served and rendered to the person, not that they engaged with it, and clicks take precedence, so a view-through is only counted when no click exists in the window. It pairs with 7-day click as Meta's default setting. The frequent misreading is treating view-through conversions as incremental; many of those people would have converted anyway, which is what a lift test exists to check.
1-Day View Attribution compared with
The settings this gets confused with, and how to tell them apart.
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