Funnel & Strategy
Brand Campaigns
By the AdFlint research team · Last reviewed July 2026
Campaigns bidding on your own company or product names, capturing searchers who already know who you are and typed you in directly.
You build tightly matched keyword sets around brand terms, and they typically show low cost per click and high conversion rates because the demand already exists. Advertisers run them to defend against competitors bidding on their name and to control the message above organic results. The unresolved argument is incrementality, which only a holdout or geo test can actually settle.
Brand Campaigns compared with
The settings this gets confused with, and how to tell them apart.
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