Offline Conversion Import
By the AdFlint research team · Last reviewed July 2026
Uploads conversions that happened outside the website, such as a signed contract or a phone sale, back to the ad platform.
You store the click identifier, gclid for Google or the lead's hashed details, capture the outcome in your CRM, then upload conversion time and value so bidding learns which clicks produced revenue. It is essential for anything with a sales cycle. Uploads fail most often on window and timezone problems: a conversion recorded after the click-through window closes, or timestamps submitted in the wrong account timezone, is discarded.
Offline Conversion Import compared with
The settings this gets confused with, and how to tell them apart.
- Offline Conversion Import vs Conversions API
- Offline Conversion Import vs Google Tag
- Offline Conversion Import vs Google Tag Manager
- Offline Conversion Import vs Server-Side Tagging
- Offline Conversion Import vs Enhanced Conversions
- Offline Conversion Import vs Enhanced Conversions for Leads
- Offline Conversion Import vs GA4 Conversion Tracking
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
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