Enhanced Conversions
By the AdFlint research team · Last reviewed July 2026
Sends hashed first-party customer data with a Google Ads web conversion so Google can match it to a signed-in user.
At the conversion, your page or server passes email, phone, or address fields hashed with SHA-256; Google matches them against signed-in accounts and recovers conversions the cookie alone would have missed. Turn it on whenever the confirmation step already captures customer details. The frequent mistake is enabling the setting without actually supplying the fields, since the toggle does nothing if no user-provided data reaches the tag.
Enhanced Conversions compared with
The settings this gets confused with, and how to tell them apart.
- Enhanced Conversions vs Conversions API
- Enhanced Conversions vs Google Tag
- Enhanced Conversions vs Google Tag Manager
- Enhanced Conversions vs Server-Side Tagging
- Enhanced Conversions vs Enhanced Conversions for Leads
- Enhanced Conversions vs Offline Conversion Import
- Enhanced Conversions vs GA4 Conversion Tracking
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