Conversion Tracking & Data
Enhanced Conversions for Leads
By the AdFlint research team · Last reviewed July 2026
Captures hashed lead details at form submission so a sale closed later in your CRM can be uploaded back without a click ID.
The lead form hashes the email or phone at submit; when that lead becomes qualified or closed, you upload the same hashed identifier with the outcome and Google reconnects it to the original ad click. It is the practical way to optimize on revenue for offline sales cycles. The recurring problem is inconsistent normalization, meaning lowercase, trim, and strip formatting, which quietly destroys match rates.
Enhanced Conversions for Leads compared with
The settings this gets confused with, and how to tell them apart.
- Enhanced Conversions for Leads vs Meta Pixel
- Enhanced Conversions for Leads vs Conversions API
- Enhanced Conversions for Leads vs Google Tag
- Enhanced Conversions for Leads vs Google Tag Manager
- Enhanced Conversions for Leads vs Server-Side Tagging
- Enhanced Conversions for Leads vs Enhanced Conversions
- Enhanced Conversions for Leads vs Offline Conversion Import
- Enhanced Conversions for Leads vs GA4 Conversion Tracking
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