Platforms & Channels
Display Advertising
By the AdFlint research team · Last reviewed July 2026
Banner, image, and rich-media ads served on websites and apps, usually bought on an impression basis for reach and retargeting.
Visual ads served across publisher websites and apps, priced mostly per thousand impressions. It works best for retargeting people who already visited and for cheap incremental reach around a working search or social program. The common mistake is running cold prospecting display and grading it on last-click conversions, which will always look poor because the format interrupts rather than captures intent.
Display Advertising compared with
The settings this gets confused with, and how to tell them apart.
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
Try AdFlint free