Discovery Campaigns
By the AdFlint research team · Last reviewed July 2026
Legacy label for Google's feed-based image campaigns on Discover, Gmail, and YouTube, since renamed and expanded into Demand Gen campaigns.
These ran image ads in Google's browsing feeds with audience targeting and conversion bidding. Google renamed the type Demand Gen, added video formats, lookalike segments, and better creative controls, migrating existing campaigns automatically. You will still meet the old name in agency decks, older help articles, and API references. Treat advice written for it as directional, since creative specs and reporting surfaces changed.
Discovery Campaigns compared with
The settings this gets confused with, and how to tell them apart.
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
Try AdFlint free