Creative Formats & Assets
Call Assets
By the AdFlint research team · Last reviewed July 2026
Adds a phone number or tap-to-call button to a search ad, letting a searcher dial you without loading a landing page.
Formerly call extensions, these can use a Google forwarding number so calls report as conversions once they pass a duration threshold, and they can be scheduled to appear only during business hours. They fit service businesses where the phone closes the sale. The mistake is leaving them running outside staffed hours, which spends budget on calls nobody answers and buries the conversion data under missed rings.
Call Assets compared with
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