Location Assets
By the AdFlint research team · Last reviewed July 2026
Pulls address, map pin, and distance from a linked Business Profile so a search ad can surface your nearest storefront.
The asset links your Google Business Profile to the ads account, and Google shows the branch closest to the searcher along with hours and a directions link, which can also feed store-visit reporting. Use it whenever the physical location matters to the purchase. The mistake is broken plumbing: unverified or mismatched Business Profile locations simply stop the asset from serving, silently, with no obvious error surfaced.
Location Assets compared with
The settings this gets confused with, and how to tell them apart.
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