Creative Formats & Assets
Call Ads
By the AdFlint research team · Last reviewed July 2026
Google Search ads whose primary action is a phone call rather than a website visit, showing a tap-to-call button on mobile devices.
The ad serves mainly on phones and bills for the click that starts a call, with call durations reported and countable as conversions. It fits businesses that close by phone - services, clinics, urgent needs - where someone answers live. The mistake is running them without call tracking and ad scheduling around business hours, which pays for calls into voicemail and makes performance impossible to judge.
Call Ads compared with
The settings this gets confused with, and how to tell them apart.
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
Try AdFlint free