Brand Lift Tests
By the AdFlint research team · Last reviewed July 2026
Surveys exposed and control users to measure shifts in ad recall, awareness, or consideration rather than clicks and conversions.
The platform polls a randomized holdout alongside people who saw the campaign, then reports the percentage-point difference in survey responses. It is the standard read for video and awareness work where no purchase is expected inside the window. Minimum spend and reach thresholds usually apply. The misuse is treating a recall lift as a revenue result; it evidences memory, not demand, and needs pairing with a conversion or geo test.
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