Creative Formats & Assets

Price Assets vs Sitelink Assets: Show Cost or Add Links

In short: Both expand a search ad's footprint beneath the headlines, but they carry different kinds of information. Price assets show a swipeable row of named items with a starting price, each card linking to its own page. Sitelink assets show plain text links with no pricing data at all, just a title, an optional description, and a URL. Because price is visible before the click, price assets pre-qualify buyers on cost; sitelinks reveal nothing about cost and route on intent instead. Use price assets when you have real, distinct prices to publish, use sitelinks for pages that don't reduce to a single number.

By the AdFlint research team · Fact-checked against current Google and Meta platform behavior · Last reviewed July 2026

Price Assets

Displays a set of products or services with starting prices in a swipeable row under a search ad, each linking separately.

You give Google three or more items with a qualifier such as from or up to, and every card links to its own page. Once price extensions, they pre-qualify the click by putting cost in front of it, which filters browsers when your pricing is competitive. The mistake is letting prices drift out of date, since the assets do not sync with your site and stale figures cause disapprovals.

Full definition

Sitelink Assets

Extra clickable links shown beneath a search ad, each pointing to a different page and carrying its own short description text.

Formerly called sitelink extensions, these expand the ad's footprint and let one ad serve several intents at once, such as pricing, locations, or a specific product. Google decides how many to show and which ones, based on query and device, so add at least four to qualify for larger layouts. The common mistake is pointing every sitelink at the homepage, which wastes the space.

Full definition

Side by side.

The differences that actually change what happens in your account.

	Price Assets	Sitelink Assets
What you enter per item	Item name, a price, a qualifier like from or up to, and its own URL.	Link text, an optional description line, and a URL.
Minimum items required	Three or more priced items.	Works with fewer, but four or more unlocks the larger link layouts.
What's visible before the click	An actual number - the searcher sees cost before deciding to click.	Nothing about price, only the link's topic.
Pre-qualifying effect	Filters out shoppers who won't pay that amount before they ever click.	Filters by topic or intent, not by budget.
Freshness dependency	Prices don't auto-sync with your site, so stale figures cause mismatches and disapprovals.	No pricing claim to keep in sync, so this failure mode doesn't apply.
Rendered format	A swipeable card carousel with an image and price per card.	A stacked row of text links, sometimes with a second line of description.
Best fit	Tiered or packaged offerings - services, SaaS plans, menus.	Any business with several distinct pages worth surfacing.

What actually separates them.

Price assets require a numeric price and qualifier per item, while sitelinks require only link text and a URL, no cost data at all.

Because the price is visible before the click, price assets filter out buyers who won't pay that much, while sitelinks reveal nothing about cost so nobody self-selects on price alone.

Price data can drift out of sync with your live pricing and trigger a disapproval, a risk sitelinks simply don't carry since they make no pricing claim.

Sitelinks can point at any page at all - a blog post, an FAQ, a contact form - while price assets must point at an item that actually has a defined price.

Price assets render as a swipeable card carousel, a visually distinct shape from the stacked text-link row sitelinks use.

Which one should you use?

Use Price Assets when

You sell distinct packages or tiers, like Basic and Pro plans, with prices you're willing to publish.
Your pricing is competitive enough that showing it upfront helps you win the click.
You run an ecommerce or SaaS catalog where a handful of items each deserve their own card.
You can commit to keeping the asset's prices synced with what's actually on the site.

Use Sitelink Assets when

The pages you want to promote don't reduce to a single clean price - portfolio, FAQ, contact.
Your model is custom-quoted or B2B, where a public price doesn't apply.
You want to send traffic to non-transactional pages like reviews, locations, or resources.
You need variety in what the ad promotes beyond pricing alone.

Common questions.

Do I need exact prices or can I use a starting price?

You can use a qualifier like from or up to to indicate a range or starting point, but the figure still has to be real and match what a buyer will actually encounter, not an aspirational number.

How many priced items do I need to run price assets?

Google requires three or more items, each with its own name, price, and link, so it's not meant for a single flagship product.

Can price assets and sitelinks show on the same ad?

Both can be eligible at once, but Google decides which combination of assets to actually render for a given impression based on predicted value and space, so they won't necessarily stack every time.

What happens if my price extension shows an outdated price?

There's no automatic sync between the asset and your site, so an outdated price can cause a mismatch that gets the asset disapproved or, worse, erodes trust if it does serve.

Or stop choosing between them.

AdFlint picks the setting, writes the ads, and keeps optimizing inside the Google and Meta accounts you already own.

Try AdFlint free See how it works

Related comparisons

All comparisons