Sitelink Assets

Extra clickable links shown beneath a search ad, each pointing to a different page and carrying its own short description text.

Formerly called sitelink extensions, these expand the ad's footprint and let one ad serve several intents at once, such as pricing, locations, or a specific product. Google decides how many to show and which ones, based on query and device, so add at least four to qualify for larger layouts. The common mistake is pointing every sitelink at the homepage, which wastes the space.