Creative Formats & Assets

Price Assets vs Promotion Assets

In short: Both are Google search ad assets that put extra information under your ad before anyone clicks, but they're built for different jobs. Price assets show a swipeable menu of three or more items with baseline prices, meant to run indefinitely as a standing catalog. Promotion assets show a single discount tied to a start and end date, meant to disappear on its own once the sale is over. If what you're advertising is a stable price list, use price assets; if it's a deal with an expiration, use promotion assets.

By the AdFlint research team · Fact-checked against current Google and Meta platform behavior · Last reviewed July 2026

Price Assets

Displays a set of products or services with starting prices in a swipeable row under a search ad, each linking separately.

You give Google three or more items with a qualifier such as from or up to, and every card links to its own page. Once price extensions, they pre-qualify the click by putting cost in front of it, which filters browsers when your pricing is competitive. The mistake is letting prices drift out of date, since the assets do not sync with your site and stale figures cause disapprovals.

Full definition

Promotion Assets

Highlights a specific discount or offer under a search ad, with an optional occasion label and defined start and end dates.

You set the deal as a monetary or percentage amount, optionally tie it to an occasion such as Black Friday, and give it a date range so it retires itself. Formerly promotion extensions, they earn their place when the discount is the main reason to click. The mistake is forgetting the end date or leaving the offer live after the landing page changed, sending people to a promotion that vanished.

Full definition

Side by side.

The differences that actually change what happens in your account.

 Price AssetsPromotion Assets
What you enterThree or more items, each with a qualifier like from or up to and its own price, each linking to its own page.One offer as a dollar or percent amount, an optional occasion label, and a required start and end date.
How long it runsIndefinitely - it stays live until you edit or remove it yourself.Bounded - Google pulls it down automatically once the end date passes.
Where the click landsEach item card can route to its own product or service page.The whole asset shares the ad's single landing page.
What triggers disapprovalA price on the card that no longer matches the landing page, or stale figures left uncorrected.A missing or invalid date range, or an offer still showing after the sale actually ended on your site.
What it does to the clickPre-qualifies by cost, so people unwilling to pay that range self-select out before clicking.Pulls in urgency-driven clicks chasing the discount, which can inflate CTR without matching post-sale intent.
Maintenance burdenYou must manually re-enter prices whenever they change; nothing syncs live from your site.You must build a new asset for each sale; an expired one doesn't get reused or auto-refreshed.
Best fit account typeMulti-item catalogs or service menus with stable, competitive pricing.Seasonal or sitewide sales where the discount itself is the reason to click.

What actually separates them.

01

Price assets need at least three items to qualify at all, so they require an actual menu or catalog, not a single price point.

02

Promotion assets carry an enforced start and end date that Google uses to remove the asset automatically; price assets have no expiration and persist until you touch them.

03

Each item in a price asset can point to a different URL, letting you route clicks to distinct product or service pages, while a promotion asset shares one destination for the whole ad.

04

Promotion assets support an occasion label such as Black Friday that can affect when and how the asset is surfaced; price assets have no equivalent field.

05

A price asset sets a cost expectation before the click ('from $X'), while a promotion asset sets a savings expectation ('20% off'), so they filter clicks on different signals even when shown on the same ad.

Which one should you use?

Use Price Assets when

  • You sell multiple services or tiers, like consulting packages or treatment types, and want the spread of pricing visible before the click.
  • Your pricing is stable and competitive, and you want cost itself to filter out browsers who can't afford you.
  • You have separate landing pages per product or service and want each price card to route there directly.
  • You're not running an active sale and want a standing asset that doesn't need date upkeep.
  • You want to reduce low-intent clicks on a lead-gen or service account by putting a real number in front of the ad.

Use Promotion Assets when

  • You're running a time-boxed sale - holiday, clearance, anniversary - and want the discount to be the headline reason to click.
  • You want the asset to retire itself so nobody has to remember to pull it down after the sale ends.
  • Your offer maps to a seasonal occasion Google can label, like a Black Friday or holiday sale.
  • You're advertising a percent or dollar amount off rather than a set of standing item prices.
  • You need urgency in the ad itself because the offer, not the product lineup, is what's driving this campaign.

Common questions.

Can I run price assets and promotion assets on the same search ad?

Yes. They're separate asset types, and Google can pull in more than one kind of asset for an eligible ad, subject to ad rank and available space. Whether both actually show on any given impression depends on that space, not on any rule against combining them.

Why did my promotion asset disappear even though I didn't edit anything?

It hit its end date. Promotion assets require a start and end date up front, and Google removes the asset automatically once that window closes, so no manual takedown is needed - or possible to skip.

Do price assets update automatically when I change my prices?

No. You enter the prices yourself and they don't pull from a live feed, so if you change pricing on your site and forget to update the asset, you risk a mismatch that can get the asset disapproved. Treat it as a manual field you own, not a synced one.

Can I use a price asset to advertise a sale?

It's not really built for that. A price asset shows standing price points, not a discount narrative, and it has no expiration, so a temporary sale price would stay showing after the sale ends unless you remember to revert it. A promotion asset, with its enforced date range, is the safer tool for anything time-boxed.

How many items do I need for price assets to be eligible?

At least three. Price assets are built as a swipeable set, so a single item or a pair won't qualify - you need a real menu or catalog of three or more priced items to use them.

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