Creative Formats & Assets
Promotion Assets
By the AdFlint research team · Last reviewed July 2026
Highlights a specific discount or offer under a search ad, with an optional occasion label and defined start and end dates.
You set the deal as a monetary or percentage amount, optionally tie it to an occasion such as Black Friday, and give it a date range so it retires itself. Formerly promotion extensions, they earn their place when the discount is the main reason to click. The mistake is forgetting the end date or leaving the offer live after the landing page changed, sending people to a promotion that vanished.
Promotion Assets compared with
The settings this gets confused with, and how to tell them apart.
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