Placements & Networks
Google Search Partners
By the AdFlint research team · Last reviewed July 2026
Non-Google search sites and directories that serve Google search ads, opted into as a single bundle you cannot browse or select individually.
Enabling the setting extends a Search campaign to third-party sites that use Google's search results, often at lower auction prices than Google.com. You can segment partner performance in reports, but you cannot pick or exclude individual partners - only turn the whole network on or off. The mistake is assuming weak partner results mean the keyword is bad rather than the placement.
Google Search Partners compared with
The settings this gets confused with, and how to tell them apart.
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