Metrics & KPIs
POAS
By the AdFlint research team · Last reviewed July 2026
Gross profit attributed to advertising divided by ad spend, replacing the revenue numerator in ROAS with revenue minus cost of goods.
It exposes what revenue reporting hides: a catalog where cheap high-margin items and expensive low-margin ones look identical on ROAS but differ completely in contribution. Feeding margin into bidding usually shifts delivery toward better products. The main pitfall is a stale or incomplete margin feed, which produces confident optimization toward numbers that no longer reflect actual product costs.
POAS compared with
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