Metrics & KPIs
Outbound Clicks
By the AdFlint research team · Last reviewed July 2026
Meta's count of clicks that take someone off Meta's properties to an external destination, typically your website or an app store listing.
This is the column closest to the traffic your site actually receives, so the gap between it and link clicks is diagnostic: a wide gap means people are clicking things that never leave the platform. The unique variant deduplicates repeat clickers. The common misreading is expecting it to match analytics sessions, since blocked tracking and abandonment always leave a shortfall.
Outbound Clicks compared with
The settings this gets confused with, and how to tell them apart.
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