Creative Formats & Assets
Message Ads
By the AdFlint research team · Last reviewed July 2026
Sends a single sponsored message into a LinkedIn member's inbox with one call-to-action button, delivered only while the member is active.
The message arrives from a chosen sender profile and contains one body and one button, with strict frequency limits per recipient and no availability in some regions for privacy reasons. Advertisers use it for event invitations or high-value offers to tightly defined lists. The mistake is treating it as cold email: cost per send is high, so a broad list and a generic pitch burn budget quickly.
Message Ads compared with
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