Creative Formats & Assets
Conversation Ads
By the AdFlint research team · Last reviewed July 2026
An inbox message that branches, offering the reader choice buttons leading to further messages or destinations, like a scripted chat.
Instead of one body and one button, you build a tree where each reply option routes to another message, a landing page, or a lead form, and reporting shows which branches people take. It suits offers where audiences want different things, such as a demo, pricing, or a case study. The mistake is building too many branches, because every extra layer loses people who would have converted.
Conversation Ads compared with
The settings this gets confused with, and how to tell them apart.
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