Creative Formats & Assets

LinkedIn Video Ads

By the AdFlint research team · Last reviewed July 2026

Sponsored video in the LinkedIn feed, auto-playing muted, used for demos, customer stories, and explanations too long for a static post.

You upload the video as a company page post and pay by impression or view, and you can retarget people who watched a chosen percentage. It fits mid-funnel education where a screenshot cannot carry the argument. The common mistake is repurposing a broadcast-style brand film, because LinkedIn viewers scroll fast and watch without sound, so lead with the specific claim and caption everything.

LinkedIn Video Ads compared with

The settings this gets confused with, and how to tell them apart.

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