Job Title Targeting

Targets LinkedIn members by the job title on their profile, mapped by LinkedIn into standardized titles that group thousands of free-text variants together.

You select from LinkedIn's standardized title list and members match on their current title, so accuracy depends on people keeping profiles current. It is the sharpest way to reach a named buyer role, and correspondingly the most expensive. Two problems recur: title vocabulary differs wildly between companies, so any list has gaps, and narrow title sets produce audiences too small to deliver.