Company List Targeting
Also called ABM
By the AdFlint research team · Last reviewed July 2026
Uploads a list of named companies so LinkedIn ads serve only to members employed there, the core targeting mechanism behind account-based marketing on the platform.
You upload company names with domains, LinkedIn matches them to its company pages, and the audience becomes every member at those organizations, subject to any layers you add. It is the backbone of ABM on LinkedIn. Matching fails on subsidiaries, rebrands, and holding-company names, and lists must clear a minimum size, so small target-account sets need a firmographic fallback.
Company List Targeting compared with
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