Audience Targeting
Job Function Targeting
By the AdFlint research team · Last reviewed July 2026
Groups LinkedIn members by the broad department they work in, such as engineering, finance, or marketing, regardless of the exact title they happen to hold.
LinkedIn derives function from the profile title, so it captures people whose wording you would never have guessed on your own. Pair it with seniority to approximate a buying role while keeping the audience large enough to serve - the standard fallback when a title list is too narrow. The mistake is stacking function, seniority, skills, and company size until costs climb.
Job Function Targeting compared with
The settings this gets confused with, and how to tell them apart.
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