Demand Capture
By the AdFlint research team · Last reviewed July 2026
Marketing that intercepts people already looking for a solution, converting existing intent rather than creating it, through search, shopping, and comparison surfaces.
It concentrates on intent-rich inventory where the query itself signals readiness, which is why it usually posts the strongest reported efficiency in an account. Every business should saturate it first, since someone else already paid to create that demand. Its ceiling is the trap: capture spend cannot exceed existing search demand, and pushing past it simply buys progressively worse traffic.
Demand Capture compared with
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