Meta Commerce Manager

Meta describes Commerce Manager as "a platform to manage your catalog and sales on Facebook and Instagram" (About Commerce Manager). At its center is the catalog: a list of the products or services you want to promote across Meta's apps. Meta says plainly that you don't need a shop to use Commerce Manager. If you sell physical products, you can add a shop on Facebook, Instagram or both, which creates a commerce account and adds more tools.

Inside, Overview flags issues to fix, Catalog holds your products, product sets, data sources and event connections such as your pixel, and Insights appears only if you have a shop.

Not for Shops, according to Meta. Meta's article on the change says: "As of September 2025, Shops on Facebook and Instagram now use website checkout" (About changes to Shops and checkout). Your shop keeps its home page, collections and product pages, but customers are sent to your own website to complete the purchase.

Meta's Graph API v26.0 changelog, released July 29, 2026, is blunter: "Checkout directly on Facebook and Instagram for Shops has been sunset." It also deprecates the Commerce Order Management API, 47 endpoints, with no replacement, and removes those endpoints from all remaining API versions on October 27, 2026. Meta says calls on v26.0 and later have been blocked since July 29, 2026.

For reporting, Meta suggests Website purchases, Shop-assisted purchases or Direct website purchases instead of Meta purchases, plus an outside tool such as Google Analytics. If your site's tracking is thin, start with a small-business conversion tracking setup.

Some of Meta's own pages have not caught up. Its commerce eligibility page still says "Checkout on Facebook and Instagram is currently only supported in the United States," and its payouts page says checkout is "available in the US and to a limited number of other businesses." The change article and the dated changelog say otherwise, so this page goes with them.

One wrinkle comes from Shopify, not Meta. Shopify describes a "Shopify-powered direct checkout on Meta surfaces, including Muse when available," shown only to customers in the United States, Canada or Mexico, with no selling fee beyond standard payment processing (Selling on Meta). Meta's own spec calls direct checkout "not available to everyone yet," and on September 8, 2026 Meta said its Muse AI agent "can checkout with Link built by Stripe." Shopify also says Meta stopped acting as marketplace tax facilitator for new orders created as of August 26, 2025.

Meta's help pages give the address as facebook.com/commerce_manager, which lists the commerce accounts and catalogs you can access.

Meta spreads this work across several tools. The table below shows what each one is for, in Meta's words.

One number trips people up: Events Manager shows every event Meta receives, while Commerce Manager shows only events it can match to products in the catalog you're viewing. A higher Events Manager total is expected and is not, by itself, an error.

Beyond products, Meta offers catalog types for travel (hotels and rentals, flights, destinations), automotive, real estate, professional services, and apps and software. Each type has different required data, and you can't switch type later.

Meta recommends one catalog where possible (Tips for using one catalog). A shop connects to only one catalog, which you can't switch later, and a Shops catalog must hold physical goods, from 1 item up to 10 million. If you merge catalogs, keep each product's content ID: Meta warns that changing IDs can reset that product's event history.

Access comes in two levels. Partial access lets someone view products, manage product sets, see the match rate and pick the catalog in ads; full control adds managing products, data sources and settings. If an agency runs your ads, Meta recommends keeping the catalog in your own portfolio and assigning the agency as a partner. Partner links work once and expire in 30 days.

Pick the method by how many products you have and where they already live. The table below sums up Meta's rules for each.

A Google Sheets feed needs the data in the first tab and sharing set to Anyone with the link. On file size, Meta's pages disagree: its scheduled feed article gives 4 GB, while its feed errors article says "For a one-time upload, the size limit is 100 MB." If a large one-time upload fails, switch to a scheduled feed or split the file.

Meta's product data specification requires nine fields per product: id, title, description, availability, condition, price, link, image_link and brand. Some Shops categories, such as clothing and shoes, also need size.

Shop images display square at a recommended 1024 x 1024 pixels; a 1:1 aspect ratio calculator helps you crop.

Connecting your Meta Pixel to your catalog lets Meta match product views and purchases on your site to catalog products, which is how catalog ads pick products for each person.

Match rate is the percentage of content IDs Meta receives from your site or app that match catalog products (Troubleshoot catalog match rate). Two Meta articles recommend 90% or higher (the one-catalog article adds "so that most products are available for ads targeting"); its catalog quality tips say "above 75%." Aim for 90%; below 75% misses both of Meta's targets.

Because IDs must match exactly and are case sensitive, any difference costs you: a parent ID sent where the catalog lists variants, or TEE-014 in one place and tee-014 in the other. Match rate may also pause if the catalog isn't used for ads for 28 days.

Meta renamed its catalog ads: "Ads with product media (previously called Advantage+ catalog ads)" show people relevant products from your catalog based on their interests, intent and actions (About ads showing product media). Meta gives no date for the rename, and some of its pages still use the old name.

Setup changed too. New Sales campaigns no longer show an Advantage+ catalog ads switch (Changes to sales campaign setup). With a catalog, Product data is on by default, and you choose Product media as the creative source. The catalog is set at campaign level, the product set at ad level and the dataset per ad set, so each campaign uses one catalog. Every catalog starts with a product set called All products.

A note on AdFlint, since this is our site: it is an AI ad manager that connects to your own Google Ads and Meta ad accounts. Catalogs and shops are set up in Commerce Manager itself, so use Commerce Manager for everything on this page.

A shop is optional, and you don't need one for ads with product tags. If you want one, these are Meta's main requirements.

If you had a shop that used checkout on Meta, Meta recommends updating it rather than creating a new one. Shops ads still send people to whichever destination Meta predicts converts better, your website or your shop; pick the Website conversion location and turn Shops on under Personalized destinations.

Meta reviews products automatically: ones that break the Advertising Standards won't show in ads, and ones that break the Commerce Policies won't show in your shop. Editing most product data sends it through review again. To see issues, go to Catalog, then Products, open Filters and choose Issues.

If a policy rejection looks wrong, request review: up to 100 products at a time and 5,000 every 7 days (Troubleshoot policy violations). Reviews typically take up to a few days. For rejections at the ad level, see why ads get disapproved on Google and Meta.

Checked October 23, 2026; these stayed open.