Events Manager
By the AdFlint research team · Last reviewed July 2026
The diagnostics console for Meta's tracking: pixels, Conversions API connections, event definitions, custom conversions, and whether any of it is firing correctly.
Events Manager shows live event activity, deduplication between browser and server, match quality, and aggregated event measurement priorities. You open it whenever conversions look wrong, before launching a new optimization event, or when wiring the Conversions API. The common misunderstanding is trusting a green pixel status: a firing event can still carry poor parameter coverage or duplicate server hits, which quietly degrades the delivery model.
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