Attribution & Conversion Counting
7-Day Click Attribution
By the AdFlint research team · Last reviewed July 2026
Counts a conversion that happens within seven days of a click on the ad, credited back to the day of the click.
Meta's default click window, and the reason reported results for recent days keep rising: conversions are attributed to the date of the click, not the date of the purchase, so yesterday's numbers are still filling in a week later. Use it when the buying decision takes days rather than minutes. The common error is judging a campaign's first few days before the window has closed.
7-Day Click Attribution compared with
The settings this gets confused with, and how to tell them apart.
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