Paid Partnership Ads
Also called whitelisted ads
By the AdFlint research team · Last reviewed July 2026
Runs an ad from a creator's or partner's own handle with paid partnership disclosure, using their account identity instead of your brand page.
The creator grants your ad account permission to their content or handle, and the ad appears with the partnership label, keeping their followers, credibility, and comment history attached. Advertisers still call these whitelisted or allowlisted ads. Use them when the endorsement itself is the message. The mistake is skipping the permissions setup, or scaling spend on a partner's post until the comment section turns hostile.
Paid Partnership Ads compared with
The settings this gets confused with, and how to tell them apart.
You should not need to know this to advertise.
AdFlint handles the settings for you, inside the Google and Meta accounts you already own.
Try AdFlint free