Conversion Tracking & Data
GA4 Conversion Tracking
By the AdFlint research team · Last reviewed July 2026
Defines key events in Google Analytics 4 and optionally imports them into Google Ads as conversion actions for bidding.
GA4 collects events through the Google tag, you mark the meaningful ones as key events, the term that replaced conversions in GA4 in 2024, and import them into Google Ads. It suits teams that want one measurement layer across paid and organic. The classic error is importing a GA4 key event that duplicates a native Google Ads conversion, then leaving both in the Conversions column and bidding on doubled numbers.
GA4 Conversion Tracking compared with
The settings this gets confused with, and how to tell them apart.
- GA4 Conversion Tracking vs Meta Pixel
- GA4 Conversion Tracking vs Conversions API
- GA4 Conversion Tracking vs Google Tag
- GA4 Conversion Tracking vs Google Tag Manager
- GA4 Conversion Tracking vs Server-Side Tagging
- GA4 Conversion Tracking vs Enhanced Conversions
- GA4 Conversion Tracking vs Enhanced Conversions for Leads
- GA4 Conversion Tracking vs Offline Conversion Import
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