Creative Formats & Assets
Document Ads
By the AdFlint research team · Last reviewed July 2026
Delivers a PDF that readers page through directly in the LinkedIn feed, optionally gating later pages behind a lead form.
The document previews inline, so a report or checklist gets consumed without leaving the feed, and you can require a lead form before the remaining pages unlock. It is a natural fit for B2B content offers that would otherwise sit behind a landing page. The mistake is gating too early, or uploading a dense whitepaper, since pages are read on phones and must prove value fast.
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