Campaign Types & Objectives
Click-to-WhatsApp Ads
By the AdFlint research team · Last reviewed July 2026
Opens a WhatsApp chat with your business number straight from the ad, common in markets where WhatsApp is the default contact channel.
You connect a WhatsApp Business account, choose it as the conversion location, and the click opens a prefilled message thread; optimization runs on conversations started or, with the Business API, on downstream events. Sales and support teams in chat-first markets rely on them. The mistake is measuring only conversation starts, because without the API you cannot connect chats to actual revenue.
Click-to-WhatsApp Ads compared with
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