Campaign Types & Objectives
Click-to-Messenger Ads
By the AdFlint research team · Last reviewed July 2026
Opens a Messenger conversation instead of a website, with the exchange handled by automated replies or a person answering for your Page.
You select Messenger as the conversion location, write a greeting and quick replies, and optimize for conversations or leads; each thread also builds a messaging audience you can retarget. High-consideration and local advertisers use them to cut friction. The mistake is having no answering capacity, since slow replies kill threads and conversation counts look healthy while nothing converts downstream.
Click-to-Messenger Ads compared with
The settings this gets confused with, and how to tell them apart.
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